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Seamless Celebrates the Variety of New York Metropolis, and Its Meals Scene, in Its Newest Advert – Adweek


New Yorkers really have each sort of delicacies obtainable to them—and sometimes inside strolling distance of their flats. The meals supply service Seamless needed to have fun the metropolis’s numerous meals scene and, extra importantly, its individuals.

The “How New York Eats” marketing campaign from BBH New York launched primarily with out-of-home ads. Now, the newest iteration dives into TV promos to spotlight an on-the-go way of life and residents from all totally different backgrounds and cultures.

Within the newest advert, “Melting Pot,” New Yorkers reward their metropolis for its infinite meals choices in each borough. There’s the perfect recent pasta in Manhattan and scrumptious shawarma in Brooklyn. And you may go on these culinary adventures with out leaving residence.

“We all the time attempt to hit on some type of cultural dialog that’s occurring in New York Metropolis, and I feel there’s an necessary one occurring proper now round variety. We take a look at that and the way we will categorical that and add that New York taste to it,” stated Dave Brown, artistic director at BBH in New York.

In “Melting Pot” a few of that native taste comes by means of on the finish of the spot, when one unhappy metropolis dweller (like many unhappy metropolis dwellers) moans about not with the ability to get a desk at a well-liked restaurant.

Seamless insists it’s not making a jab on the dine-in enterprise, however fairly praising New York eating places for being so profitable. It’s additionally suggesting that as an alternative of ready for an hour, you can simply sit on the sofa with a bottle of wine and Netflix and await the meals to return to you.

CREDITS
Shopper Identify: Seamless
Shopper Spokesperson: Barbara Martin Coppola, CMO
BBH Spokesperson: Daniel Bonder & Dave Brown, Artistic Administrators

Shopper:
Barbara Martin Coppola, Chief Advertising Officer, Grubhub
Jessica Burns, Senior Director Model Advertising, Grubhub
Sarah Epstein, Senior Advertising Supervisor, Grubhub
Jamie Feldheim, Senior Artistic Director, Grubhub

BBH:
Daniel Bonder, Artistic Director, BBH
Dave Brown, Artistic Director, BBH
John Patroulis, Artistic Chairman, BBH
Taylor Marsh, Artistic, BBH
Diego Fonseca, Artistic, BBH
Casey Schweikert, Artistic, BBH
Liz Loudy, Artistic, BBH
Bruno Borges, Head of Design, BBH
Christina Carter, Senior Producer, BBH
Rachel Freed, Producer, BBH
Alex Monger, Enterprise Director, BBH
Enrique Espinetti, Account Supervisor, BBH
Alex Beerden, Strategist, BBH

Manufacturing Firm: Smuggler
Director: Randy Krallman
Government Producers: Patrick Milling Smith, Brian Carmody
Government Producer: Shannon Jones
Chief Working Officer: Andrew Colon
Line Producer: Ian Blaine
Director of Images: Manel Ruiz

Editorial Firm: Reduce + Run
Editor: Robert Ryang
Assistant Editor: Natalie Kasling
Government Producer:  Lauren Hertzberg
Producer: Eytan Gutman

Visible Results: Technique Studios and CO3
Senior Colorist: Tom Poole

Audio Home: Sound Lounge
Mixer: Tom Jucarone

Music/Sound Design: Mophonics



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