Restricted Too pop-up retailer opens in New York Metropolis – Enterprise Insider – Enterprise Insider

Limited TooSarah Jacobs/Enterprise Insider

A storefront in Union Sq. was transported again to the
1990s for one week this month.

From August 6 by means of 10, Restricted Too hosted a pop-up retailer in
New York Metropolis that introduced again a great deal of nostalgia for
millennials on the lookout for a great #TBT.

Restricted Too, which was an offshoot of The Restricted, was a trend
sensation within the ’90s and early 2000s. Although the
model shuttered in 2008, it was
acquired by the brand management company Bluestar Alliance
2015 and plans to roll out
200 stores
within the subsequent a number of years.Limited TooSarah Jacobs

“I simply needed to return reminisce about my childhood,”
Nicole Piccolo, 17, stated. “I all the time used to buy right here once I was
youthful. Once I was eight or 9 I might ask my mother to deliver me
right here. I might all the time get the physique glitter and I had this jacket
that was brown with polka dots on it.”

Nicole’s 13-year-old sister was too younger to recollect
Restricted Too, in line with their mom, Susan.

Nicole beloved Restricted Too a lot in order that she got here all of the
approach from upstate New York to go to the pop-up retailer.

“We’re visiting household so I advised my mother I needed to return,
so we chased it down,” she stated.


Bluestar Alliance hoped to deliver the heralded clothes
firm to clients who grew up with the model, particularly
millennial mothers.

In response to Mo Hedaya, advertising director at Bluestar
Alliance, there might be extra Restricted Too pop-ups sooner or later,
relying on how the New York retailer does. 

“We expect if this experimental run is profitable we might
probably discover key markets for cellular pop-ups,” he

Pier Imbriano, who was looking for her eight-year-old
daughter, was enthusiastic about Restricted Too’s store.Limited TooSarah Jacobs/Enterprise

“I really like the pop-up. It is so handy. I am simply strolling by
and it is precisely what I am on the lookout for and it simply felt very
meant-to-be. You stroll in, right here it’s,” she stated.

Imbriano and a pal, Lisa Ascalon, discovered backpacks,
footwear, and watches for Imbriano’s daughter. The 2 even joked
about with the ability to get away with sporting a few of the gadgets, like
a unicorn backpack.

“I feel the mini-selfie fan is completely hysterical and I
completely simply need to purchase it in order that I can have it,” Ascalon stated.
For many who do not know, a “selfie fan” is a transportable fan that
sticks to the again of a cellphone to offer selfies a wind-swept

The pop-up store served up loads of nostalgia. The model’s
signature blue and pink flowers lined the partitions. Backstreet Boys,
Mandy Moore, and Britney Spears blared on the audio system (a lot
like their
Hit Clips
as soon as did) and clothes and niknaks dripped with

Sadly, no Spice Women lollipops have been in sight however excited
staff gave out Dum Dums and provided to take footage in entrance
of a photograph sales space wall.

Limited TooSarah Jacobs/Enterprise Insider

General, Hedaya stated the pop-up was a win for the Restricted

“We discovered the pop up to achieve success and very
partaking. Individuals have been excited to see the model,” he

Who is aware of, perhaps someday the model will deliver
inflatable furnishings again. 

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