The Row NYC Lodge close to Occasions Sq. might quickly be getting a brand new nickname: The Skid Row Lodge.
That’s as a result of the town has confirmed that it has reserved 57 rooms — or four % of the 1,331 rooms on the former Milford Plaza at 700 Eighth Ave. — for homeless households in its Turning the Tide on Homelessness housing program.
The town is at present utilizing 49 of the rooms on the former Milford (which lengthy had been recognized for its “Lullaby of Broadway” TV spots aimed toward weekend theatergoers) in its fast-growing housing program, and expects that quantity to rise.
The rely might go up on an “emergency foundation,” though the town has no plans and has not mentioned any intent to extend the variety of rooms or use the whole lodge, a Division of Homeless Providers spokesman insisted.
This system has used the Row since September, and each the group board and native elected officers have been notified — however not the general public and positively not these staying on the lodge.
The town says it’s going to part out — throughout all 5 boroughs — the apply of utilizing business rooms for homeless individuals as a part of Turning the Tide. However that full phaseout of economic inns just isn’t anticipated till 2023.
At $220 a pop assured by the town, housing some homeless individuals is nearly higher than making an attempt to compete and having its $184 rooms knocked to $125 per night time via low cost websites like Travelocity. Nonetheless, a lodge spokeswoman who was unaware of, and didn’t talk about, the rooms for homeless individuals, says the lodge is full each night time.
“Because the Mayor has stated, homeless New Yorkers come from each group in New York Metropolis — and as we part out much less efficient, haphazard measures like cluster models and business resorts as soon as and for all, we’re dedicated to making sure that, over time, our neighbors experiencing homelessness have entry to high-quality amenities throughout the 5 boroughs that may give them the chance to be sheltered nearer to the communities they final referred to as house and the anchors of life, together with faculty, household, well being care and help networks as they get again on their ft,” DHS spokesman Isaac McGinn stated.
The town may quietly salivate over utilizing all of the rooms, however the highly effective lodge union would possible put the kibosh on the thought of dropping a spot with about 350 staff.
The lodge’s present house owners, the Rockpoint Group and Highgate Holdings, purchased the 1928 constructing for $230 million in 2010 from the Milstein household and spent $140 million on renovations.
In 2010, the town had a complete of simply 86,600 lodge rooms. It now boasts 113,700 lodge rooms with one other 25,500 within the pipeline. This yr alone, 21 inns opened, says NYC & Co., the town’s vacationer bureau.
As for the Milford, to get again their funding, the house owners bought the land beneath the lodge in 2013 to David Werner and Deutsche Asset & Wealth Administration for $325 million, and leased it again to function till Feb. 29, 2112, metropolis data present. Additionally they have a purchase order choice.
The house owners, the lodge union, the Group Board and NYC & Co. didn’t reply with additional feedback.