One other meals museum is coming to city, this time completely and targeted solely on sweet. Sugar Manufacturing unit — the restaurant chain greatest recognized for being a magnet for celebs just like the Kardashians — is unleashing a 30,000-square-foot Museum of Sweet this summer time within the Chelsea area that previously housed notorious nightclub Limelight.
The brand new museum at 656 Sixth Ave., at 20th Road, will supply greater than 15 “experiential rooms” themed round sweet, in addition to a dessert market, a full-service outpost of Sugar Manufacturing unit, and an outside cafe. Different candy-related reveals will embrace a sweet unicorn, an merchandise that they’re dubbing “the world’s largest gummy bear,” and areas to style sweet. Sweet murals and sweet artwork installations may even be on deck.
Like with the Museum of Ice Cream pop-up, anticipate this to be numerous colourful bait for social media feeds. An announcement for the museum begins out with the query “Trying to take an image within the Gumdrop Room?” Even a portion that appears into the historical past of sweet, referred to as “Sweet Reminiscence Lane,” is described as “Instagram-worthy.”
Nonetheless, contemplating the recognition of Museum of Ice Cream — which unfold throughout the nation and bought out instantly — the Museum of Sweet will doubtless draw crowds, too. It’s additionally tremendous on-brand with Sugar Manufacturing unit, which is understood for photo-friendly and over-the-top desserts corresponding to a 24-scoop sundae.
With points of interest like sweet partitions and unicorns, the brand new museum seems like the other of the darkish flagship location of Limelight — a disco, goth, and rock membership well-known for being a daily spot for get together promoter Michael Alig, who was convicted of killing club kid Angel Melendez. The constructing has since housed quite a lot of issues, together with new golf equipment, a David Barton health club, and now, upscale Chinese restaurant Jue Lan Club. Eater has reached out to Jue Lan Membership about its standing. Replace: The proprietor of Jue Lan Membership Naiome Ram says that it’ll stay within the property. “I actually consider the 2 ideas mixed will make this location a unbelievable vacation spot for out of towners and locals alike,” Ram says.
The New York outpost of Museum of Sweet might be first, however ultimately, Sugar Manufacturing unit plans to plan an analogous museum in Los Angeles and one different metropolis.